{"id":8339,"date":"2026-08-31T17:37:06","date_gmt":"2026-08-31T17:37:06","guid":{"rendered":"https:\/\/www.gislersport.ch\/the-story-of-lucendro\/"},"modified":"2026-09-02T08:18:15","modified_gmt":"2026-09-02T08:18:15","slug":"the-story-of-lucendro","status":"publish","type":"page","link":"https:\/\/www.gislersport.ch\/en\/the-story-of-lucendro\/","title":{"rendered":"The story of Lucendro"},"content":{"rendered":"<p><main class=\"lucp-page\"><\/p>\n<header class=\"lucp-hero lucp-story-hero\">\n<div class=\"lucp-shell lucp-hero-grid\">\n<div>\n<p class=\"lucp-eyebrow lucp-is-gold\">The story of Lucendro<\/p>\n<h1>A ski wax passed on for more than 60 years.<\/h1>\n<p class=\"lucp-lead\">From Alois Russi in Andermatt to Max Gisler and the Gisler family in Arosa \u2014 linked by workshop practice, skiing and racing.<\/p>\n<\/p><\/div><\/div>\n<\/header>\n<nav class=\"lucp-quick-nav lucp-story-quick-nav\" aria-label=\"Chapters\">\n<div class=\"lucp-shell\"><a href=\"#beginning\">1960<\/a><a href=\"#handover\">2000<\/a><a href=\"#family\">Family<\/a><a href=\"#today\">Today<\/a><\/div>\n<\/nav>\n<section class=\"lucp-section lucp-is-cream lucp-story-chapter\" id=\"beginning\">\n<div class=\"lucp-shell lucp-chapter-grid\">\n<div class=\"lucp-year-anchor\">1960<\/div>\n<div class=\"lucp-chapter-copy\">\n<p class=\"lucp-eyebrow\">Andermatt \u00b7 The beginning<\/p>\n<h2>Lucendro begins with Alois Russi in a difficult period.<\/h2>\n<p>Alois Russi was facing financial difficulty in Andermatt at the time. In this specific situation, he began developing and producing his own ski wax.<\/p>\n<p>No one could know then what it would become. Lucendro grew gradually \u2014 through use, through customers and through personal recommendations.<\/p>\n<\/p><\/div><\/div>\n<\/section>\n<section class=\"lucp-insider-section\" id=\"insider-tip\">\n<div class=\"lucp-shell lucp-insider-grid\">\n<div>\n<p class=\"lucp-eyebrow lucp-is-gold\">Passed from hand to hand<\/p>\n<div class=\"lucp-insider-quote\">Not widely advertised. Personally recommended.<\/div>\n<\/div>\n<div class=\"lucp-insider-copy\">\n<p>Lucendro did not become known through large campaigns. Customers and workshops discovered the wax in daily use. Those who valued it recommended it to others.<\/p>\n<p>Gisler Sport was also one of Alois Russi\u2019s customers. Lucendro therefore remained present for years \u2014 not as a mass-market product, but as an insider\u2019s tip.<\/p>\n<p class=\"lucp-story-editorial-line\">People did not know Lucendro from advertising. They knew it through those who worked with it.<\/p>\n<\/div><\/div>\n<\/section>\n<section class=\"lucp-section lucp-handover\" id=\"handover\">\n<div class=\"lucp-shell lucp-handover-grid lucp-handover-grid--type\">\n<div>\n<p class=\"lucp-eyebrow\">2000 \u00b7 The handover<\/p>\n<h2>Alois Russi wanted to entrust Lucendro to Max Gisler.<\/h2>\n<\/div>\n<div class=\"lucp-handover-copy\">\n<p>When Alois Russi began looking for a successor, Gisler Sport was already a customer and knew Lucendro from practical use. Alois expressly wanted to pass the wax on to Max Gisler.<\/p>\n<p>This was not simply a sale. It was a handover to a particular person Alois trusted. Max Gisler took over Lucendro in 2000, and production moved from Andermatt to Arosa.<\/p>\n<\/div><\/div>\n<\/section>\n<section class=\"lucp-section lucp-arosa-section\">\n<div class=\"lucp-arosa-word\" aria-hidden=\"true\">AROSA<\/div>\n<div class=\"lucp-shell lucp-arosa-grid lucp-arosa-grid--type\">\n<div>\n<p class=\"lucp-eyebrow\">The second chapter<\/p>\n<h2>Lucendro continues in Arosa.<\/h2>\n<\/div>\n<div>\n<p>With the handover, Lucendro became part of everyday life at Gisler Sport: in the workshop, on skis and in the snow. Production continued, and the wax evolved with experience from daily practical use.<\/p>\n<p>Arosa therefore became more than a new location. It became the second chapter of a story that had started in Andermatt.<\/p>\n<\/div><\/div>\n<\/section>\n<section class=\"lucp-design-details\" aria-labelledby=\"design-details-title-en\">\n<div class=\"lucp-shell\">\n<div class=\"lucp-design-details-copy\">\n<p class=\"lucp-eyebrow\">A documentary view<\/p>\n<h2 id=\"design-details-title-en\">A design that endured.<\/h2>\n<p>The red Lucendro packaging with its crown, shield and lettering dates back to Alois Russi and has remained largely unchanged over the decades. When Max Gisler took over, his name was added to the packaging \u2014 Lucendro\u2019s distinctive appearance remained.<\/p>\n<\/div>\n<div class=\"lucp-design-details-grid\">\n<figure><img decoding=\"async\" src=\"https:\/\/www.gislersport.ch\/wp-content\/uploads\/2026\/09\/lucendro-original-60g-01.webp\" alt=\"Lucendro packaging with crown, shield and lettering\"><figcaption>Crown, shield and Lucendro lettering \u2014 design elements that have belonged to the brand since Alois Russi.<\/figcaption><\/figure>\n<figure><img decoding=\"async\" src=\"https:\/\/www.gislersport.ch\/wp-content\/uploads\/2026\/09\/lucendro-original-60g-03.webp\" alt=\"Lucendro packaging with the later addition of Max Gisler's name\"><figcaption>The packaging remained almost unchanged over the years. Max Gisler\u2019s name was added after the handover.<\/figcaption><\/figure>\n<\/p><\/div><\/div>\n<\/section>\n<section class=\"lucp-family-section\" id=\"family\">\n<div class=\"lucp-shell lucp-family-grid lucp-family-grid--story\">\n<div class=\"lucp-family-copy\">\n<p class=\"lucp-eyebrow lucp-is-gold\">Part of the family<\/p>\n<h2>Lucendro was already there.<\/h2>\n<p>Marco and Mirjam Gisler grew up with Lucendro. Both raced on skis, and the wax had been part of the family since their childhood.<\/p>\n<p>Lucendro was simply there when skis were waxed, races were prepared for and workshop work was done. It was one of the many details that had to be right before race day \u2014 part of their own preparation.<\/p>\n<p class=\"lucp-family-statement\">Lucendro was not a new product that arrived in the family one day. It was already there.<\/p>\n<\/div><\/div>\n<\/section>\n<section class=\"lucp-legend-section lucp-legend-section--compact\" id=\"legends\">\n<div class=\"lucp-shell lucp-legend-compact-grid\">\n<div>\n<p class=\"lucp-eyebrow lucp-is-gold\">Stories from ski racing<\/p>\n<h2>What people say about Lucendro<\/h2>\n<\/div>\n<div class=\"lucp-legend-compact-copy\">\n<p>Stories from ski racing have surrounded Lucendro for decades. One reaches as far as the 1972 Winter Olympics in Sapporo: skis belonging to Swiss racers are said to have been prepared with Lucendro. This has not been verified.<\/p>\n<p>Little has changed in race service to this day. Good wax blends are rarely disclosed. Service technicians still say very little about what they actually use to prepare a ski.<\/p>\n<p>That is exactly why many stories about Lucendro remain hard to prove. Red bases and noticeable traces were mentioned time and again \u2014 perhaps clues, but not evidence.<\/p>\n<p>What we do see directly is that parents of young athletes order Lucendro from us and tell us that they have relied on it for years.<\/p>\n<p>We do not know whether Lucendro is still used in the World Cup today. It is possible \u2014 but in race service, the best blends often stay where they are created: at the waxing bench.<\/p>\n<\/div><\/div>\n<\/section>\n<section class=\"lucp-today-section\" id=\"today\">\n<div class=\"lucp-shell lucp-today-grid\">\n<div>\n<p class=\"lucp-eyebrow\">Lucendro today<\/p>\n<h2>What defines Lucendro has remained.<\/h2>\n<\/div>\n<div>\n<p>Today, the Gisler family continues Lucendro in Arosa. The packaging\u2019s core design has remained; Max Gisler\u2019s name was added after the handover. Its close connection to skis, workshop practice and practical use has also remained.<\/p>\n<p>Lucendro is still not a loud mass-market product. It remains an uncomplicated ski wax with a history \u2014 and an insider\u2019s tip for people who know it and recommend it to others.<\/p>\n<\/div><\/div>\n<\/section>\n<section class=\"lucp-story-closing\">\n<div class=\"lucp-shell\">\n<p class=\"lucp-eyebrow lucp-is-gold\">Passed on by people<\/p>\n<h2>From Andermatt to Arosa \u2014 from Alois Russi to Max Gisler and on to the next generation.<\/h2>\n<p class=\"lucp-story-claim\">Lucendro \u2014 the insider\u2019s ski wax from Arosa.<\/p>\n<div class=\"lucp-story-products\" aria-label=\"Lucendro products\"><a href=\"https:\/\/www.gislersport.ch\/en\/product\/lucendro-approx-60-g\/\">Original 60 g<\/a><a href=\"https:\/\/www.gislersport.ch\/en\/product\/lucendro-approx-300-g\/\">Original 300 g<\/a><a href=\"https:\/\/www.gislersport.ch\/en\/product\/lucendro-white-ski-wax-approx-300-g\/\">Pure Paraffin 300 g<\/a><\/div>\n<div class=\"lucp-story-actions\"><a class=\"lucp-button lucp-is-solid lucp-is-link\" href=\"https:\/\/www.gislersport.ch\/en\/shop\/\">All Lucendro products<\/a><a class=\"lucp-button lucp-is-link\" href=\"https:\/\/www.gislersport.ch\/en\/how-to-use-lucendro\/\">How to use Lucendro<\/a><\/div>\n<\/div>\n<\/section>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Alois Russi in Andermatt through Max Gisler to the Gisler family in Arosa.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8339","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The story of Lucendro &#8211; 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